Conversion rate experts are literally the only Internet marketing professionals that you can hire who are 100% dedicated to increasing your online profits. All other investment options, from web designers to social media cheapest panel. marketing experts are actually selling you something that will hopefully generate more online sales. That’s quite a risk to take with your tight online marketing budget. But conversion rate experts are not only exclusively focuses on boosting online sales and qualified leads, they generate a massive and growing ROI compared to SEO, SMM, PPC, or even content marketing. Here’s how:
CRO Experts Eliminate Non-Converting Keywords and Reduce Marketing Spend
From Content Marketing to SEO or even PPC, the first thing you are going to have to do is pay for more traffic with the hope that it leads to more sales. If you are lucky, you might be able to invest $5, 000 and generate an additional $10, 000 in sales but then the results will quickly fade once the investment stops. But conversion rate experts don’t add one dime to your online marketing budget. In fact, CRO experts will find all the non-converting and unprofitable keywords in your paid traffic stream and permanently eliminate them. In many cases, up to 40% of most PPC budgets are being wasted on non-converting keywords. Just multiply those savings by 12 months and you can quickly see why conversion rate experts generate such ROI compared to the other Internet marketing Options.
CRO Experts Optimise Primary Sales and Landing Pages
Website split testing is probably the closest most sales, landing or product description pages have come to being optimised. Split testing, however, is actually a very inefficient method for optimising a primary conversion page and is actually the last step in the optimisation process. Conversion rate experts rely on heat mapping software like Clicktale to optimise sales and landing pages. Heat mapping analysis is based upon the scrolling behavior of visitors with each visit being recorded. Collectively, these visitor recordings are aggregated into one heat map that can help isolate direct response copywriting and web design issues. So rather than scrap a sales page or product description and start over, CRO experts will fix what is wrong and leave the rest of the content in place. This greatly reduces testing time and is far more efficient and effective than website split testing.
CRO Experts Make Changes That Continue Delivering Increased Sales and ROI
With pay-per-click advertising, the minute you stop paying for clicks is the same minute your sales will dry up. The drop-off takes longer for SEO, SMM, and Content Marketing, but make no mistake that rankings and engagement will drop off shortly after the investment stops. CRO experts, on the other hand, make permanent changes to your copywriting, web design, and web programming that permanently increase your conversion rate. So unless you purposely alter those changes, those increased online conversions will continue for years. Therefore, it is no exaggeration to say that the ROI delivered from CRO experts continues to grow and drastically outperforms SEO, SMM, PPC or even Content Marketing.
Dollar-for-dollar and for website owners looking to invest today and generate the most ROI this year, conversion rate experts are the clear choice. But, to be perfectly fair, conversion rate optimisation has 3 potential downsides:
CRO Experts Do not Increase Your Traffic: At the end of the day, every website needs to grow and enhance their traffic streams to build revenue. So while conversion rate optimisation experts can produce a temporary and significant boost in overall sales with your current traffic levels, it will not grow revenues in the long term.
CRO Delivers Higher ROI with more Traffic: For websites with fewer than 1, 000 visitors per week, the ROI generated by conversion rate experts is significantly lower than larger, more complex sites. In fact, the larger, more complex the website, the higher the ROI will be from conversion rate optimisation services. But for smaller sites, even doubling the conversion rate may not produce a large enough increase in overall sales volume to justify the expense of optimisation.
CRO Require Historical Traffic Data: For newer websites or those who have not been actively tracking website traffic, CRO is simply not possible. Without visitor data going back at least 2, 000 visitors or more, the conversion rate experts may not be able to clearly isolate all conversion problems.
So while conversion rate experts will generate the highest ROI, it does have limitations and does replace or diminish the need for SEO, SMM, and Content Marketing.
Jon Kreps is a conversion rate optimisation expert specialising in optimising on-site components to boost online sales while reducing marketing costs. To learn about how conversion rate experts can boost your online profits and generate more ROI than SEO, SMM, or content marketing.